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A product is the centre of a business model, but it is not a business in and of itself – it can't succeed without a great
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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers | Wiley
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Case study (1 of n) on a Strategy Hand Book: Business Model Generation (BMG)By Alex Osterwalder, Yves Pigneur | by Narsi Palaparthi | Medium
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